Online Finance Sites: Digital Investments and Online Stocks

Written by itadmin on May 15th, 2014

We live in a virtual, digital age. If you haven’t been living under a rock for the past decade or so, you already knew this. Since you’re here, you probably already know that stock market monitoring as well as the process of financial investment, has moved resolutely to the online sphere of finance sites. This being the case, it’s important to know just how to keep an eye on the stocks you’re interested in via the tools and resources of these finance sites. First, you must be aware of your monitoring style on finance sites. Are you the kind of user who prefers ‘the easy way out’ (i.e. a simple reminder that a certain stock has hit a certain price)? Conversely, do you prefer to stay on top of the game all day, every day, in real time? Here’s what you need to know (in a nutshell) about online financial monitoring on finance sites.

From Print to Online Media: Finance Sites and Stock Market Monitoring Evolution’s

Perhaps the first major sign that finance and stock market monitoring were moving online was the 1996 launch of the Wall Street Journal Online. By 2003, this online outlet became such an authoritative source that its reporting was integrated by Dow Jones in Audit Bureau of Circulation statements. The history of the relationship between the corporate news website and Dow Jones is complex, to say the least. However, it’s important to note that, as of August 1st, 2007, News Corporation and Dow Jones have been part of a definitive merger agreement. As such, The Wall Street Journal is now part of the same media empire controlled by Rupert Murdoch. His media ring also includes Fox News, the London Times, the New York Post, and several other channels.

Google & Yahoo Finance – The Rise of Giant Finance Sites

Finance Sites

Without a doubt, Yahoo Finance remains the largest of the online finance sites. It is also the most appreciated one. While Google Finance, Yahoo’s direct competitor, has undergone quite a lot of criticism, it’s clear that Google is just as serious about finance and corporate news as Yahoo. Google Finance was launched in 2006. It now also contains up to 40 years worth of financial data for the U.S. Stock Market. Yahoo! Finance predates it and, according to May 2012 comScore data, it’s the top financial news and market research site in the U.S. (compared to other finance sites). Yahoo Finance currently garners over 37.5 million unique visitors each month. That being said, the contest between the two is far from over. If you’re wondering which one to choose, here are the pros and cons of the two portals.

Google Finance


It loads quickly, as one would expect from Google. Its charts are simple, javascript-based and can be easily maneuvered by x-axis. The charts go beyond the standard time frames. They also include news events plotted onto them. Data can be downloaded, which makes the site very portable and suitable for on-the-go use.


The site tends to be broad, but not deep, as option chains, major holders and the like are linked out. Since its pages only include the basic information, plus blog content, they lack standardized PR information. Keep in mind that users still require PR information for their research. The site is also not very innovative (but neither is Yahoo! Finance for that matter).

Yahoo! Finance


Yahoo is also a fast loading website. It hosts all content on Yahoo pages. Its charts are chock full of information and can incorporate numerous indicators (such as MACD, RSI, etc.). The real time quote ticker on Yahoo is personalized to the user’s behavior. Since, in terms of content on online stocks the site is very comprehensive, many users have referred to it as “a virtual poor man’s Bloomberg.” It quite clearly aims to democratize access to financial information and does so well enough judging by current standards.


Page speed sometimes fluctuates according to traffic. And since its charting function is complex, it can also result in bulky charts that sometimes freeze up. The real time quotes on Yahoo Finance are not always as reliable as those provided by Google and sometimes stocks can be displayed without prices premarket.

The Benefits of Connected Online Stocks and Finance Sites

Without a doubt, the existence of online corporate news outlets is beneficial both for stock investors and the market at large. These days, dozens of apps exist that claim to have spearheaded the online financial revolution. Yet, what online financial monitoring still boils down to is staying on top of the game with the aid of accurate tips and info provided in real time. Not all finance sites monitor information in real time, mind you. Some are only updated every twenty minutes or so. With business and corporate news networks, you can be sure you have access to all the data all of the time. If you know how to filter it out, you’ll be better armed to make informed financial decisions.


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